Viral pet products are everywhere. Your feed is full of them: clever gadgets, calming accessories, and treats that promise to change your pet’s life. But do they actually work?
We scoured the Internet for the most buzzed-about items of 2025 to bring you the real deal.
Backed by both social proof and pet parent approval, here are the top 10 trending pet products that live up to the hype:
1. Snuffle Mats for Dogs & Cats
These TikTok-famous mats turn mealtime into a brain game. Pets sniff through layers of fabric to find kibble, mimicking natural foraging. It’s enrichment made simple ,and yes, it helps with boredom and fast eating.
2. ThunderShirt Calming Vest
Got an anxious pup during fireworks or storms? This snug-fitting vest has racked up thousands of positive reviews and genuinely helps calm stress by applying gentle pressure—like a wearable hug.
3. Pet Water Fountains
Hydration meets hygiene. These sleek, filtered fountains keep water fresh and flowing, which many cats prefer. Bonus: It encourages picky drinkers to stay hydrated, and vets love that.
4. Lick Mats
Ideal for anxious pets or grooming time, lick mats help reduce stress. Spread on some peanut butter or wet food and let them lick away. It’s calming, rewarding, and mess-free.
5. AirTag-Compatible Collars
Never lose track of your pet again. These collars are designed to securely hold an Apple AirTag, giving you peace of mind if your dog bolts or your indoor cat gets curious. Just don’t forget to set it up properly.
6. Furbo 360° Dog Camera
This smart camera tosses treats, rotates to follow your dog, and even alerts you when your pup barks. The tech is smooth, the setup is easy, and yes—it’s worth the investment for peace of mind.
7. Collagen Chew Sticks
These treats do more than satisfy chewing needs—they support joint health and are easier to digest than traditional rawhide. Just check the label to make sure it’s made from high-quality beef collagen.
8. Tofu Cat Litter
It sounds strange, but tofu-based litter is soft, clumps well, and controls odor. Plus, it’s flushable. It’s trending for a reason and a great option if your cat hates clay-based options.
9. Dog Booster Car Seats
Going viral for good reason, these keep your dog secure and let them see out the window (less motion sickness!). A must-have for frequent road trips or nervous travelers.
10. Puzzle Feeders
The OG viral pet product that’s still going strong. Puzzle feeders make pets work for food, slow down scarfers, and offer mental stimulation. It’s a simple switch with big payoffs.
Are Viral Pet Products Safe?
Most of these items are safe when used as directed, but always check materials, the reviews, and vet feedback, especially for chew toys or supplements.
Remember, not all viral pet products are fads. Many offer real, measurable benefits from stress relief to smarter play. Whether you’re upgrading your daily routine or solving a specific challenge, these trending finds might just become household staples.
Explore our guide on top toys for dogs based on their personality for practical tips.
